When you work with a product or provide a service on a regular basis, you begin to forget what it's like not working with the product or providing the service. This is essentially the curse of knowledge. Here's what you can do to stop it from plaguing your business.
By now everyone recognizes storytelling as an important part of content marketing...and that’s pretty much where it stops. We hear buzzwords like “customer onboarding” and “customer journey” being thrown around all the time, but to put it simply, the effort put into these “experiences” won’t reap massive rewards unless they’re united by an overarching goal or purpose -- essentially, your brand story.
After you read these 5 storytelling techniques that will skyrocket your sales, storytelling will be your secret sauce sales tactic.
Brand strategy stems from communication - ALL forms of it. Design is just one aspect of the way a brand communicates with the outside world and most importantly, it's clients. For entrepreneurs who want to leave a lasting impression, it's important to know and understand this difference.
If you're just starting out as a Squarespace web designer, the client process can get a little overwhelming. This is the exact checklist I've used with my clients from day one and it's helped me streamline, simplify and sharpen my web design process.
Branding goes beyond the colors in your logo and the look and feel of your site. Here are the 7 deadly sins every entrepreneur should avoid when creating a brand, and what you can do instead!
Brand Storytelling Strategy | Humans have been master storytellers since our cave and loincloth days. The world's best brands humanize themselves in these three emotionally-appealing ways.
Before you begin applying the power of stories to your life and business, you'll need to know these 6 elements of a powerful story.
If you’re able to create quality videos quickly you can dramatically increase engagement on your website and social media accounts. Here are 5 steps to creating quality videos for your website quickly.
Marketing to Millennials: If you want to ensure your business’s future success, you need to look to the future generation that will be powering purchasing decisions. And that generation is the millennials...
Squarespace Help: Blogging With Squarespace - Learn how to set up and publish your first blog within the Squarespace platform.
20 Habits of Eventual Millionaires - If you're working to make your first million, here are some of the habits you should have in order to get there.
Are you struggling to stay confident in your mission as a creative entrepreneur? Here's an often much needed confidence boost to keep you going when you need it most.
Squarespace vs Wordpress... which one is better? For creatives with no coding skills, Squarespace is a much easier and enjoyable avenue for getting your work online and shaping a business around it quickly.
You can't win them all, but how do you know which social media channel will be the most effective for your tribe and allow you to really connect with your audience?