When you work with a product or provide a service on a regular basis, you begin to forget what it's like not working with the product or providing the service. This is essentially the curse of knowledge. Here's what you can do to stop it from plaguing your business.
By now everyone recognizes storytelling as an important part of content marketing...and that’s pretty much where it stops. We hear buzzwords like “customer onboarding” and “customer journey” being thrown around all the time, but to put it simply, the effort put into these “experiences” won’t reap massive rewards unless they’re united by an overarching goal or purpose -- essentially, your brand story.
Brand strategy stems from communication - ALL forms of it. Design is just one aspect of the way a brand communicates with the outside world and most importantly, it's clients. For entrepreneurs who want to leave a lasting impression, it's important to know and understand this difference.
Branding goes beyond the colors in your logo and the look and feel of your site. Here are the 7 deadly sins every entrepreneur should avoid when creating a brand, and what you can do instead!
Marketing to Millennials: If you want to ensure your business’s future success, you need to look to the future generation that will be powering purchasing decisions. And that generation is the millennials...