Squarespace vs Wordpress
Wordpress has dominated the website building marketplace and its wide variety of plugins allows flexibility to all of its users. By the time Squarespace came along, nearly 25% of all websites online were built through Wordpress.
But now, things have changed and more user-friendly (and more importantly, designer-friendly) platforms have been built to allow non-coders an opportunity to build their dreams online at an affordable price.
Nerd Note: You'll hear myths about Squarespace not being good for SEO because it doesn't allow plugins like the popular Yoast plugin for Wordpress, but that's not the case. SEO has less to do with the platform you're using, and more to do with the strategy. Even if you install the Yoast plugin on your wordpress site, you are not going to see a huge ROI on the SEO side if you don't know what you're doing.
Squarespace has everything you need in a platform (and MORE) to be successful, and if push comes to shove you can always hire a developer to hard-code something in for you (but this probably won't be necessary).
Squarespace vs. Wordpress - What You Need to Know
Wordpress is an open source platform which means their code is available to everyone, allowing anyone to create plugins, themes, and templates.
There are currently over 44,000 plugins available with over 1.2 billion downloads.
Having so many options available to help you customize your site might sound awesome (and it is!), but it also makes you vulnerable. The quality of these plugins could be really fantastic or really poor, so you have to do your homework. Because you're downloading these plugins from third-party sites, security can become an issue (which is why so many security plugins have popped up).
There's so much uncertainty in downloading free plugins so what happens is Wordpress users are forced to purchase plugins to ensure quality and safety.
Squarespace is not an open source tool meaning everything is closed off and controlled by their in-house team.
This guarantees that all tools within the Squarespace platform are compatible and fully-integrated.
Keeping everything closed off also largely cuts down security threats. The Squarespace team also has 24/7 support that aims to answer all questions within 1 hour during business hours. For a beginner, this is exactly what you need.
Less risk and more support.
Pages and Posts
Squarespace offers a drag and drop feature that allows you to customize your pages and posts directly rather than on the backend. You'll be able to see exactly what your post will look like while you're customizing it. The same can't be said for Wordpress which forces you to do everything on the backend without a live preview.
Overall, Squarespace is the easiest platform for beginners to adapt to and advanced users to manipulate (they do offer a Developer mode for programmers).
According to Website Builder Expert, Wordpress isn't the best option if you're 1) just starting out, 2) don't know how to code and 3) aren't ready or able to invest in developers and designers to help you customize your site.
Hmm... sound familiar?
When you're running a website, it's super important to make sure everything stays up to date to protect you from viruses and hackers. With Wordpress, you have to manually update not only the Wordpress software but each individual plugin. Since everything on Squarespace is taken care of by their in-house team, updates are pushed to your site automatically. That means less stress for you and a more enjoyable experience.
Squarespace offers plans ranging from $12 to $40 while the initial investment for a Wordpress site could cost you around $200 and before you've purchased a theme, installed any plugins or hired any help. Overall, the cost of starting and maintaining a Squarespace site, is significantly less than trying to navigate the wild west world of Wordpress (sorry, had to alliterate).
It's a No Brainer
Wordpress is SO oversaturated with options and the learning curve is so big (with little support and an overly crowded support forum) that it can cause someone who isn't tech savvy to give up faster than if they were using an easier platform.
Maybe I'm biased because this happened to me. Wordpress was so clunky and frustrating that I started to think I wasn't cut out for my dreams (this was about 6 years ago). When I found Squarespace (mid-2013), I realized all of the time and energy I wasted with Wordpress.
I'll never go back.
I'm forced to use Wordpress at my day job, but our Marketing team is on board finding another, more intuitive custom solution for our website (which will be much cheaper than hiring a full-time Wordpress developer or a hiring an agency or contractor to customize our site).
For creatives, my students, friends and even for myself, I'll advocate for Squarespace 'till the end. It's changed my life, it's changed the lives of thousands of entrepreneurs and it can change your life too.